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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Analyse event context and rationale.
   • Confirm event rationale and objectives through consultation with key stakeholders and evaluation of event concept information.
   • Determine place of proposed event in relation to other events and its economic, environmental and social sustainability.
   • Assess marketability of proposed event through research and consultation.
   • Evaluate internal and external factors that impact on viability of proposed event.
2. Assess resource requirements and opportunities.
   • Develop complete and realistic estimates of primary event costs based on breakdown of all event components.
   • Identify potential sources of revenue and other resources, and develop realistic estimates.
   • Test and explore different resource scenarios with a range of possible event models.
3. Evaluate planning and operational requirements.
   • Analyse overall event planning and management requirements.
   • Evaluate operational requirements for each event component.
   • Identify compliance requirements and impact on event management and operations.
   • Consider and develop opportunities to enhance sustainability.
4. Develop recommendations and models.
   • Develop positions and recommendations based on outcomes of analysis.
   • Develop planning, management and operational recommendations for overall event and key event components.
   • Clearly articulate contingency planning requirements.
   • Present accurate and complete income and expenditure estimates to inform future decision making.
   • Offer different models and options, and provide details of benefits and risks of suggested models.
   • Present key stakeholders with feasibility outcomes in appropriate format.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

consult with stakeholders to clarify event rationale and context for two different events with multiple operational components

undertake an analysis of each of the above events to determine the impact on the viability of each of the following internal and external factors:

competitor activity

industry context

management structure

organisation objectives

resource constraints

social, political or economic factors

evaluate at least three of the following potential sources of revenue and other resources to maximise profitability of each event:

community organisations

exhibitors

general public

government funding

grants

industry bodies

participating organisations

sponsors

undertake an analysis of the planning, management and resource requirements as listed in the knowledge evidence for each of the events

for one of the above events, develop and present a position and recommendations from the event analysis that details the following:

planning, management and operational recommendations

contingency planning requirements

income and expenditure estimates

alternative event models and options reflecting benefits and risks.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

features and formats for different event types:

internal and external factors specified in the performance evidence that impact on event feasibility and affect its management and operation

resource requirements for the overall staging of complex events, and for specific event components

sources of potential revenue specified in the performance evidence for different types of events

sources of events industry references and broader references that inform emerging and innovative practice in event management and operations

current and emerging events industry trends across all areas of planning, management and operations:

marketing trends

management models

new technologies

sustainable event management

planning, management and resource requirements for event:

administration

marketing

management structures

financial, human and physical resources

sustainability

technology

operational requirements for event components:

minimal impact practices for the construction, maintenance and disposal of event staging components

paid and voluntary staff requirements

specialist assistance

staging requirements:

catering

equipment

infrastructure

security

transport

risk management considerations for event feasibility:

compliance

financial or commercial

licensing

operational

safety

security

different formats and inclusions for the presentation of an events feasibility analysis.

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